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Findings reveal that social, hedonic, and altruistic attributes are necessary parts in evaluating clients' loyalty in the direction of integrated resort brands. Thus, the present examine highlights how personal values of economic, social, hedonic, and altruistic attributes are mirrored in clients' perceptions of the different attributes of integrated resort manufacturers. This examine provides implications for researchers, service suppliers, and policymakers with regard to profitable vacation spot marketing and administration in developing nations. To mainstream sustainability, we need to perceive the worth gained from sustainability by users.
Findings The authors reveal that SA can effectively extract CE feelings from main chatbot information. This findings additionally suggest that further enhancement in accuracy may be achieved through improvements within the interaction between the chatbot interviewer and SA extraction algorithms. Research limitations/implications The proposed buyer-centric approach may help service corporations to study and better understand CE feelings in a cheap and scalable method. The AI-augmented chatbots can even help firms to foster immersive and interesting relationships with customers.
This study focuses on emotions, warranting further research on AI's worth in learning other CE components. Originality/value The distinctive inquisitive position of AI-infused chatbots in conducting interviews and analyzing data in realtime, presents appreciable potential for finding out CE and different subjective constructs. This research goals to examine the linkages between attributes of integrated resort brands and customers' perceived values behind behavioral loyalty.
The authors argue that the applying of relevant AI know-how might assist handle this challenge. Employing interactively prompted narrative storytelling, and the authors examine the effectiveness of sentiment analysis on extracting priceless CE insights from major qualitative information generated via chatbot interviews. Design/methodology/method Drawing on a granular and semantically clear framework for studying CE emotions, a synthetic intelligence augmented chatbot was designed. The chatbot interviewed a crowdsourced sample of customers about their recalled service experience emotions. By combining free-text and closed-ended questions, the authors had been able to examine extracted sentiment polarities against established measurement scales and empirically validate our novel strategy.
We apply a person-centred design methodology to develop an agile, iterative, incremental and reflexive process to know the sustainability worth proposition for Lufthansa City Center journey agents. We analyse the failure of sustainability communications throughout the on-line platforms utilized by these brokers and explore why the agents issue out sustainability info during the buyer gross sales process. We identify how brokers and customers perceive sustainability, and we discover opportunities to co-create sustainability worth.
Especially, this research focuses on emerging built-in resort destinations in South East Asia, Malaysia. Both qualitative and quantitative studies are applied in emerging built-in resort locations. In Study 1, means-end principle and laddering method to derive aggregate value chains (e.g. integrated resort brand-associated values) from 20 in-depth interviews in Malaysia. In Study 2, the impact of mul-tidimensional customers' perceived value on their responses towards the integrated resort model is examined using an internet information survey.